Brainstorming is an important aspect of any new marketing project, but many people don’t realize there are different ways to brainstorm than just sitting around a table and throwing out ideas.
If you’re going to host a brainstorm, make sure it’s as productive as it can possibly be. These tips can help!
1. Prepare. Make sure everyone is prepared with the background information before your brainstorm. If you have to spend the whole meeting getting everyone up to speed, you’ve lost a lot of valuable idea generation time. Give your team members access to important materials a few days prior to your meeting. This will provide adequate time for everyone to prepare.
2. State the objective. Make sure everyone is aware of the objective of the brainstorm. What are you trying to get out of it? What is the purpose? Focusing on one subject instead of many will help speed up the meeting and streamline the brainstorming process.
3. Start individually. At the start of the meeting, go around and ask everyone to contribute their thoughts and ideas individually. This allows everyone an opportunity to be heard and will help avoid groupthink.
By following these three suggestions, your next creative session is sure to go off without a hitch.