Whether your in-house marketing team is one person or ten, it is always good to include an outside expert to improve your results. Here are five reasons why you should hire a strategic marketing and media partner.
They have a fresh look. When you are spending every day focused on your brand, it’s easy to get tunnel vision. It can be hard for your team to break out of the cycle of doing the same things they’ve always done. Hiring a strategic partner can open up new and different ideas that your team may not have thought about.
They may have different opinions about the brand. It is great when your marketing team is passionate about product or service that you offer, but it can also lead to missed opportunities. A strategic partner brings different views to the table based on “voice of customer” interviews. This helps your better understand your customers’ viewpoints and how to improve reaching them with message edits and media options.
They won’t be as bogged down. Does your company have multiple approval channels? This can stall great ideas and prevent team members from speaking up. Having someone that isn’t involved in your company’s day-to-day activities helps to streamline processes and get things done.
Different skill sets. Most companies don’t have the capability to hire an in-house marketing team that provides a variety of skill sets. Hiring a strategic partner can help you bridge talent gaps.
New ideas. The biggest advantage of hiring an outside marketing expert is adding great new ideas that you or your team may not have thought about.
Understanding that someone may have a different knowledge base or skillset is a valuable thing for marketing executives and managers to embrace.
If you’re stuck with disappointing campaign and advertising results, contact us to get better results from your marketing and media investments.