Marketing plays a critical role in attracting new customers to your company. Still, many small business owners struggle with deciding whether they should do the marketing themselves or get outside help.
Regardless of the size of your business or business goals, here are some points to consider when hiring a marketing agency:
- Size Does Not Matter Most
Now, don’t get me wrong; there are many benefits to hiring a large agency. I’m a big advocate for large agencies when the need arises. You get several resources at your disposal. But they aren’t for every company. When it comes to smaller agencies, you get the benefit of a seasoned professional working on your project that will eliminate the layers of bureaucracy without sacrificing the quality of work.
- Service Levels
Larger agencies tend to be less agile than smaller agencies with their complicated workflow and billing processes. With a small agency, you’ll have the option of hiring out for projects as the need arises, which means you don’t have to commit to a full campaign or monthly retainer. You’ll also likely be talking to the owner of the agency directly, which means that they will know you personally, your project, and will personally take care of any issues.
- Tools for Success
A good marketing agency is passionate about what they do and is always looking for innovative ways to optimize their work and grow with you.
- Industry Experience
You want a marketing agency that’s been around for some time and has good working relationships with its clients. In my opinion, a good marketing agency serves multiple businesses in various fields to create a well-rounded base of expertise.
Just as you would carefully vet someone you are considering hiring, you should also look for certain criteria in a marketing agency that has your best interests at heart. The right fit is a win-win for you and the agency — they succeed when you succeed. Give us a call today at (404) 232-0794 or contact us to talk about how to best approach to hiring a marketing agency.