It’s a well known fact on average 10,000 Baby Boomers are turning 70 every day in the United States. With this generational event, there comes a wide varity of healthcare and legal needs.  As an elder care attorney,  you also know there are hundreds of speciality law practices offering similar services to what you’re offering.

So how do you gain a competitive advantage and garner the attention of seniors themselves and their family members who help them so your law practice is retained?

Our best advice is to strategically blend the use of traditional and digital media to promote the unique values your law practice offers. TV viewing and radio listening remain popular media choices among people of all ages, but there’s new advertising value in them with technological advances.

For example, a recent Smart Audio Report shared that 38% of smart speaker owners use Alexa and Echo to tune into AM/FM music. Of the 53 million American households that use a smart speaker, 32% listen to AM/FM news talk and 22% listen to AM/FM sports radio. But get this, 52% of all smart speaker owners report using their device daily.

We will help you strategically craft your marketing messages and create a media plan within your budget. Then you have the opportunity to build awareness of your law practice and become emotionally connected with individuals and families. When they need elder care legal services, they’ll remember you were there all along.

At McKenna Media Group, we are ready to have the conversation with you to ask you about your revenue and growth objectives and identify the best media and marketing strategy to achieve them. Together, we will create a media plan to reach your key audiences and then develop messages to resonate most effectively with them.

Partner with the experts at McKenna Media Group and receive the trusted guidance and research-based recommendations you deserve. To learn more, contact Tina at or call 404-232-0794.

Media and Marketing Advice for Elder Care Law Firms