At the base of every marketing strategy are your objectives.
For many businesses marketing objectives are hard to define.
Often times the concept is too abstract and people don’t know where to start.
In this blog post, we’ll take a look at a few suggestions and simple tips for getting started. It’s easier than you think — let’s dive in.
As a start, consider that a typical marketing plan’s foundation is built around four basic objectives:
- Lead generation or finding a certain number of prospects
- Brand awareness—making those prospects are aware of your company and its products
- Brand consideration—getting prospects to think of you
- Sales—convincing prospects to buy from you
Each of your marketing objectives should include a description of what you intend to accomplish, concrete numerical goals, and a timeline of when you are going to achieve them.
To set these goals, review your past sales numbers, your recent business growth in different markets, and the typical size of new customers. Then utilize these numbers for future planning.
Restrict the number of marketing objectives you set per year, and make them challenging but achievable.
Set modest goals to start, and take action each and every day to achieve them.
It’s okay if you’re intimidated, progress is progress and even the most successful companies had to start somewhere.