When colder weather sets in homeowners typically begin to spend more time indoors away from the wind, snow and ice which often comes curing winter. As a home repair and maintenance business owner, this reality gives you a timely opportunity to generate awareness about your home maintenance and repair services with radio or TV advertising. This awareness is necessary to generate visits to your website and calls to your business phone line.
Here are 3 good reasons why homeowners need to hear from you during the winter months via radio or TV advertising…
Reason Number 1 – Obvious Problems
As homeowners head indoors, they tend to notice things about their home that are not quite right and need to be fixed. A faucet that won’t stop leaking. Moisture around the base of a toilet. A odd stain or discolored place on the ceiling.
Reason Number 2 – Savings
Everyone wants to save money on their energy and heating bills. A drafty window needs to be caulked or weather stripping on an exterior door needs to be replaced. A water heater may need to be drained (or even replaced). The furnace is not working well and needs a tune-up (or replacement).
Reason Number 3 – Safety
Everyone wants their families and themselves to be safe. Changing batteries in a smoke detector is a regular maintenance item for any responsible homeowner. But old smoke detectors need to be replaced for maximum safety. Adding a carbon minoxide detector to a home is a simple, but highly effective way to avoid accidental poisoning or worse.
When issues and concerns crop up during the winter, home repair and maintenance professionals should be advertising their services are readily available. One of the best ways to get your message in front of a captive audience is investing in TV and radio marketing opportunities.
At McKenna Media Group, we’re committed to helping you with the media buying process to ensure you get the best value for your investment. We have a proven track record of helping clients reach their desired audience through these extraordinarily powerful channels.
Contact us to learn more about how we help bring your message to new and existing customers on TV and radio. Or call Tina McKenna today, 404-232-0794 or send her an email at Tina@McKennaMediaGroup.com.