Know your company As a marketing professional, you must know the ins-and-outs of your company starting with the mission statement to the next product or service development. Make sure you’re aware of the entire business operation making note of each
Managing the “Instant Sales” Expectations
It’s unfortunate, but many CEOs and business owners do not understand the purpose of marketing or appreciate the value of marketing. These are the executives who want to have the leads/sales/calls happen. Immediately. They want the phone to ring instantly