I’m often asked if radio advertising is a wise media investment. My answer has always been YES and it’s an even better advertising investment today since radio communication is now digitized and streams across many devices. With the right message
Managing the “Instant Sales” Expectations
It’s unfortunate, but many CEOs and business owners do not understand the purpose of marketing or appreciate the value of marketing. These are the executives who want to have the leads/sales/calls happen. Immediately. They want the phone to ring instantly