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marketing

Four ways marketing managers improve their results

Know your company As a marketing professional, you must know the ins-and-outs of your company starting with the mission statement to the next product or service development. Make sure you’re aware of the entire business operation making note of each

tina@mckennamediagroup.com August 27, 2019August 27, 2019 Uncategorized Read more

Radio advertising is a wise media investment…more so today than ever before.

I’m often asked if radio advertising is a wise media investment. My answer has always been YES and it’s an even better advertising investment today since radio communication is now digitized and streams across many devices. With the right message

tina@mckennamediagroup.com July 23, 2019July 23, 2019 Uncategorized Read more

Managing the “Instant Sales” Expectations

It’s unfortunate, but many CEOs and business owners do not understand the purpose of marketing or appreciate the value of marketing. These are the executives who want to have the leads/sales/calls happen. Immediately. They want the phone to ring instantly

tina@mckennamediagroup.com June 20, 2019June 20, 2019 Uncategorized Read more

Billboards, Radio and TV Still Deliver Top-Of-Mind Brand Awareness For Your Next Customer

Here are some current statistics which prove “traditional” advertising is still highly effective and, even evolving. Mediums like radio, billboards or television which deliver traditional advertising should be part of your strategic marketing plan and integrated into your digital marketing

tina@mckennamediagroup.com May 21, 2019May 21, 2019 Uncategorized Read more

Home Repair and Service Professionals: Help Customers This Spring and Summer Enjoy Their Weekends

Spring and summer bring a mix of weather conditions to the Metro Atlanta area. For homeowners, this typically means trying to minimize the effects of pollen and seasonal allergens, improve the appearance of their home’s exteriors and manage cooling costs.

tina@mckennamediagroup.com April 25, 2019April 25, 2019 Uncategorized Read more

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