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According to an article in Forbes, 90% of consumers said videos helped them better understand products. Which translates into more confidence in their buying decisions. And get this, 62% said watching videos made them more likely to make a purchase. Forbes

First-party, second-party, or third-party data. It’s all valuable data, but some data are more so than others. Collecting and analyzing data are reliable drivers behind successful relationship marketing and decisions to invest in paid media. But what determines which data

Traditional advertising is any form of promotion that reaches your target audience using mediums that should be integrated with digital marketing. It includes print, television, radio, outdoor, telemarketing, or direct mail. All of which are designed to engage your audience

We don’t have a choice on whether we do social media, the question is how well we do it. – Erik Qualman Social media has become one of the most critical marketing strategies for just about every target market. Whether you

The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers. – Brad Jakeman There are significant benefits to working with a media buying professional. Anyone can create a

Marketing plays a critical role in attracting new customers to your company. Still, many small business owners struggle with deciding whether they should do the marketing themselves or get outside help. Regardless of the size of your business or business

Start where you are. Use what you have. Do what you can.  – Arthur Ashe Whether you are still in the process of bringing all the moving pieces of your plan together, or whether you’re ready to face 2021 head-on,

“Stay committed to your decisions, but stay flexible in your approach.”– Tony Robbins During the presidential election cycle, we prepare for the national conversation to be overtaken by politics. It’s not typically a time to launch a new product or

There are two choices you make every day as a home improvement business owner. Either you manage your priorities or they will manage you. Your daily demands include managing customer care, finance, operations and sales. Besides these daily demands, economists

Here are tips and advice on how to better manage your marketing and media investments as you move from FREEZE to FACE MODE. STAYING in FACE MODE means… Keeping your name out there. Most companies that survive and succeed in