Know your company As a marketing professional, you must know the ins-and-outs of your company starting with the mission statement to the next product or service development. Make sure you’re aware of the entire business operation making note of each
Radio advertising is a wise media investment…more so today than ever before.
I’m often asked if radio advertising is a wise media investment. My answer has always been YES and it’s an even better advertising investment today since radio communication is now digitized and streams across many devices. With the right message
Managing the “Instant Sales” Expectations
It’s unfortunate, but many CEOs and business owners do not understand the purpose of marketing or appreciate the value of marketing. These are the executives who want to have the leads/sales/calls happen. Immediately. They want the phone to ring instantly
Billboards, Radio and TV Still Deliver Top-Of-Mind Brand Awareness For Your Next Customer
Here are some current statistics which prove “traditional” advertising is still highly effective and, even evolving. Mediums like radio, billboards or television which deliver traditional advertising should be part of your strategic marketing plan and integrated into your digital marketing